The New York Toy Fair 2010 starts today, and Mattel will have a big presence there this year. Toy Fair 2010 will be held on February 14-17, and we will be bringing you all the Cars Toy Fair news we can find. Mattel has already issued a press release for 2010.
Based on the popular film CARS and the hilarious CARS Toons, a series of original cartoon shorts airing on Disney Channel, Disney XD and streaming on Disney.com/Cars, Mattel has the toys that are sure to win the checkered flag racing into imaginations everywhere.
Monster Truck Mater
“Monster Truck Mater” is an upcoming episode in the Cars Toons series. It will air in 2010 and will be the seventh episode in the series. Besides the above quote, the only thing mentioned in the press release is Monster Truck Mater related product. Monster Truck Mater is another Mater’s Tall Tales short that has not been shown on TV yet.
There is a Monster Truck Wrastlin’ Ring, a Monster Truck Feature Assortment and Frightening McMean. Here is the info along with a photo of the playset.
CARS Toons Monster Truck Wrastlin’ Ring
As seen in the CARS Toons episode “Monster Truck Mater,” the culminating event is the final showdown in the ring. The Wrastlin’ Ring lets kids re-create that memorable scene and “fight” with different opponents or battle The Monster. The set features a motorized floor for great wrastlin’ action, as well as a “claw” for scooping your opponent out of the ring. The ring is made to accommodate the oversized 1:55 scale CARS Monster Trucks.
ARP: $29.99 each Ages: 4+ Available: July 2010CARS Toons Monster Truck Feature Assortment
This assortment brings the CARS Toons story “Monster Truck Mater” characters to life in a whole new way with cool features, exciting movements and fun sounds. Each character comes in a slightly larger 1:43 scale – perfect for smaller hands – and allows kids to take their opponents down for the count with great wrastlin’ action and sounds seen in the popular CARS Toons.
ARP: $14.99 each Ages: 3+ Available: July 2010CARS Toons Frightening McMean
It’s “Frightening McMean” from the popular CARS Toons feature brought to life in a larger scale. With a raised chassis, monster truck-worthy wheels and a cool custom paint job, little hands will love the push-around-play of Frightening McMean – plus touch the hood of the car to activate authentic sounds and phrases inspired by the CARS Toons!
ARP: $19.99 each Ages: 3+ Available: August 2010
This is for sure not the only thing that Mattel will be showing at Toy Fair this year. Stay tuned for more news coming soon.

The Monster Truck Wrastling playset is on the Toys-rus website. To see it is at (www.toysrus.com) it’s in the cars playset.
The new Mater’s Tall Tales short is Monster Truck Wrastling. Thats cool and I might like to see the 4x4x4 Cars with a new paint job.
…my enthusiasm for this line dies a little more each day.
If I was 6, monster trucks might be cool. But for me, I just want to complete my SOTS racers and finish the Final Laps.
One has to wonder why there are not more vehicles in regards to Tokyo Mater. Or for that matter…what happened to El Materdor? I know there were alot excited to see those bulldozers being on the same size and detail level as Frank.
As it sounds like Cars 2 will be entirely lenticular…I’m figuring 2010 will be my final ‘model year’ for this series. When a toy company treats their toy line by never listening to those who are putting down the money, well, y’know.
Mattel treats all thier toy lines the same way, just ask any Hotwheel collector, Disney should have told Mattel not to treat their “Cars” line in the same manner as Hotwheels, not to constantly repaint the same car or repackage it 20 different ways, then again Disney probably didn’t care as long as the dollars keep rolling in.
What is weird is that the Hot Wheels pegs are almost always chock full…but they never restock the PIXAR Cars pegs.
It’s probably because Hotwheels are only $1, so a lot of parents buy them so their kid isn’t screaming for a toy while they are shopping.
Mattel is all over the map with this product line. Which is no surprise because since Day 1, there has been no balance and even distribution to their product releases. This is another disappointing attempt to relieve customers of their money… Lenticulars should have never been released…. And as for these Car Toons products, why would I buy into this stuff? I only saw one of the shorts when they first came out in a preview before a movie at a movie theater. There has never been enough info about where/when these cartoons are being broadcast. Regardless, I am looking forward to the release of Cars 2, and looking forward to getting back to the original concept of buying characters from the movie.
these tall tales are getting silly now. The first 4 shorts were great, ending with Tokyo Mater. Now Monster Mater? Lightning McMean? come on and just finish the main line! Stick with fixed eyes or make the lenticulars better so there are not 4 eyes when they move. Some of the lenticulars are great and others are terrible
All very confusing – but I do get the “gimme the money” aspect.
This Monster Truck business sounds as if it is aimed directly at younger children. Are they in scale with the Mega Size Cars?
It sounds like there will be some. The $19.99 Lightning McMean is a “larger scale” so no on that one. The Monster Truck Assortment mentions specifically that it is a larger scale, 1:43, and it is meant for younger kids. The playset above mentions that it is “made to accommodate the oversized 1:55 scale CARS Monster Trucks” so it sounds like yes, there will be a mega size line.